Puregold Expansion Zamboanga del Norte: ₱1.9 B Investment Sparks Growth and Community Hope
Puregold is turning heads with a bold step into Zamboanga del Norte. With a hefty ₱1.9 billion earmarked for expansion, the supermarket chain just launched its first store in Sindangan. This move builds on its aggressive growth campaign and puts community empowerment at the center of its strategy.
A Strategic Move into Sindangan
On July 26, 2025, Puregold opened its first-ever store in Zamboanga del Norte—the 17th new outlet this year alone—proving its nationwide ambitions remain alive and well. Manila StandardAInvest
President Ferdinand Vincent Co noted the strategic value: “We see tremendous potential for growth … our brand has the unique opportunity to play a key role in accelerating the development of its MSME sector.” Manila StandardAInvest
Empowering the Community Through TNAP
Puregold isn’t just opening stores; it’s helping small business owners thrive through its Tindahan ni Aling Puring (TNAP) program. This initiative offers free training and seminars, financial access, and loyalty perks to sari-sari stores, food stalls, and micro-entrepreneurs—building a pipeline of local success stories. AInvestManila Standard
This aligns with Puregold’s broader belief: when MSMEs flourish, entire communities benefit. PhilstarBusinessWorld Online
Expansion Blueprint: Growth Across the Archipelago
Puregold isn’t stopping at Zamboanga del Norte. The company plans eight more store openings before year-end, targeting untapped areas across Luzon, Visayas, and Mindanao. Manila StandardAInvestPhilstar
According to BusinessWorld, Puregold expects to build a total of 30 new Puregold stores this year as part of a ₱1.9 billion capital budget for their brand. The rest goes to S&R warehouse clubs, logistics, and tech upgrades. BusinessMirror
Financial Resilience Reflects Expansion Success
Puregold’s investment doesn’t come at the cost of performance. In Q1 2025, net income rose by 6.5% to ₱2.64 billion. AInvestManila Standard
Looking ahead, the company expects revenue growth of 6–8%, with gross profit margins forecasted to increase for both Puregold and S&R segments. BusinessMirror
Why This Matters for Zamboanga del Norte
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Greater Market Access
Sindangan residents now enjoy access to a wider array of goods and promotions from a trusted national retailer. -
MSME Support System
Local sari-sari stores gain tools and training to boost sales, expand inventory, and sustain growth. -
Local Jobs & Infrastructure
New openings create jobs in-store and supply chains, potentially uplifting the region’s economic foundation. -
Proof of Confidence
Such a major investment signals Puregold’s trust in Zamboanga del Norte’s economic trajectory and stability.
Expansion in Context
Puregold’s surge into Visayas and Mindanao isn’t new. Earlier this year, the company confirmed its strategic focus on these regions, saying it wants TNAP—and its support for MSMEs—to have nationwide reach
Final Thoughts
Puregold’s ₱1.9 billion expansion isn’t just about more stores—it’s a calculated push toward inclusive growth. By opening its first branch in Zamboanga del Norte and backing local businesses through TNAP, Puregold is building a bridge between profit and purpose. As they continue expanding across the Philippines, they’re reshaping retail into something that supports communities from the ground up.
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